Cookie PolicyHow We Use Cookies

Simple, transparent information about cookies on Ai-Vitae

Last Updated: 22 August 2026

Data Controller: Ai-Vitae, Ireland — orders@ai-vitae.store

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help sites remember information about your visit.

Cookies We Use

We keep our cookie use minimal. Essential cookies — those strictly necessary for the site to function — are always set. We also use analytics and advertising cookies, but only if you accept them in our cookie notice.

Until you accept, Google Consent Mode is set to deny analytics and advertising storage, and our Microsoft Clarity, TikTok and LinkedIn tags do not load at all. Our own traffic measurement uses Plausible, which is self-hosted by us, sets no cookies, and does not identify you.

Two of the essential items below are stored in your browser's local storage rather than as cookies. They are listed here anyway, because what matters is what we keep on your device, not the technical mechanism.

CookiePurposeDurationType
ai-vitae-cookie-consent
local storage, not a cookie
Remembers whether you accepted or declined analytics and advertisingUntil you clear itEssential
aivitae-cart
local storage, not a cookie
Maintains your package and add-on selections during checkoutUntil you clear itEssential
_ga / _ga_*Google Analytics 4 — how the site is used. Set only if you accept.Up to 2 yearsAnalytics
_gcl_*Google Ads — which advert led to an order. Set only if you accept.Up to 90 daysAdvertising
_clck / _clskMicrosoft Clarity — anonymised session replay. Set only if you accept.Up to 1 yearAnalytics
_ttp · li_sugr / UserMatchHistoryTikTok Pixel and LinkedIn Insight Tag — advertising measurement. Set only if you accept.Up to 1 yearAdvertising

Third-Party Cookies

If you accept analytics and advertising cookies, the following third parties may set cookies on your device. Each is used to measure how our advertising performs and how the site is used. If you do not accept, none of them are loaded.

  • Google Analytics 4 and Google Ads — measuring site usage and which adverts lead to an order. These are used for remarketing, which can involve recognising your browser on other sites.
  • Microsoft Clarity — anonymised session replay and heatmaps, so we can see where pages are confusing.
  • TikTok Pixel and LinkedIn Insight Tag — measuring advertising performance on those platforms.

What We Do Not Do

  • We do not use the Meta (Facebook) Pixel
  • We do not set any analytics or advertising cookie before you accept one
  • We do not sell your personal data, and we never share the contents of your CV with an advertising platform

Managing Cookies

You can accept or decline analytics and advertising cookies in our cookie notice, and you can change that choice at any time by clearing the ai-vitae-cookie-consent entry in your browser's site data, which makes the notice appear again. Declining leaves only the essential cookies listed above. You can also control cookies through your browser settings:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and Site Permissions

Note: blocking essential cookies may prevent parts of the site from working correctly (e.g. cart state may not persist).

UK Users — PECR

For users based in the United Kingdom, cookie use is additionally governed by the Privacy and Electronic Communications Regulations 2003 (PECR), which sit alongside UK GDPR. PECR requires consent for non-essential cookies. Because we use only strictly necessary cookies, consent is not required under PECR. If we introduce any non-essential cookies in future, we will update this policy and add a consent mechanism before doing so.

Supervisory Authorities

If you have concerns about our use of cookies that we have not addressed to your satisfaction, you may contact your national data protection authority. Irish residents may contact the Data Protection Commission (DPC). UK residents may contact the Information Commissioner's Office (ICO), which also enforces PECR.

Contact

Questions about our use of cookies?